The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness, chemical ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

How long a perm lasts depends on a range of factors, including your hair type and your haircare routine. But you can generally expect a perm to last for at least a few months. ‘Perm’ may be short for ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might be the reason ... There’s a certain kind of hair you can spot in any K-drama ...

"I said, 'Do you know what? It's 1990. I would cut it all off and start again.'" In all of pop culture history, only a few hairstyles can claim to be truly iconic. There's Jennifer Aniston's "Rachel" ...