Cheers to Carl Benz for thinking of putting an internal combustion engine inside a self-propelled vehicle, which led to the creation of the first car in the world. While the three-wheeled vehicle was ...
This vehicular Pink Panther is falling flat on its face. Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury UK ...
The Mary Kay cosmetics company has been doling out branded company cars to its top-performing salespeople for decades. Traditionally, the top tier of these vehicles have been Cadillacs painted a pale ...
Is there an American car more mythologized than the pink Cadillac? From Aretha Franklin's Freeway of Love to Bruce Springsteen's Pink Cadillac to the film of the same name starring Clint Eastwood, the ...
Kokho Jason Sit is affiliated with the Chartered Institute of Marketing (UK). Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the size of ...
Building a car and creating a brand that actually stands a chance in the cutthroat automotive world is no small feat. Just ask Elon Musk or RJ Scaringe from Rivian, people who, despite their endless ...