Chances are, you’ve heard someone say that a vehicle is only as good as its tires. Heck, our Cars team says it all the time (in articles, on Slack chat, to ourselves before bed every night, etc.).

WEST SUSSEX, England — Pirelli & C. S.p.A. presented three of its newest tires in the Pirelli P Zero family — the P Zero E, the P Zero R and the P Zero Trofeo RS —during the recent Goodwood Festival ...

The Pirelli P Zero was born in 1986, so this year we celebrate its 30th birthday. Yes the F40, the tire's first official fitment wasn't launched until 1987, but how much did you accomplish in your ...

NEW YORK — Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100% electric iX SUV. The tires are available for the BMW iX xDrive50 version in ...

Pirelli uses the term "high value" to describe its tires, meaning the 151-year-old tire company isn't interested in making and selling cheap tires in volume for the average family vehicle. Its latest ...

Since its introduction in 1986 on Lancia's Delta S4 WRC race car and its initial road application the following year on the legendary Ferrari F40, Pirelli's P Zero range of tires has been known ...

Worthy of an extravagant unveiling, the latest P Zero builds off 30 years of predecessors and Pirelli’s tailored approach to tires—one that has created a paradigm shift in the industry. “Our ‘perfect ...

Pirelli has announced a voluntary recall on one of its flagship tires: the Pirelli P Zero Race TLR road tires, a model which we reviewed on the site just last week. The Italian tire manufacturer has ...

The new BMW M5 has been revamped with all-wheel-drive and a fully automatic transmission. The car will make 600 horsepower and cost over $100,000. Pirelli developed new P Zero tires specifically ...

While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly improving and iterating, Pirelli is now introducing a tire to market that ...