As the automotive world accelerates toward a more sustainable future, a significant performance milestone is emerging in high ...

Chances are, you’ve heard someone say that a vehicle is only as good as its tires. Heck, our Cars team says it all the time (in articles, on Slack chat, to ourselves before bed every night, etc.).

LAS VEGAS (Oct. 31, 2016) — Pirelli Tire North America is broadening the P Zero performance family again. This time the Rome, Ga.-based tire maker is adding the P Zero All Season Plus — designed ...

The Pirelli P Zero All Season Plus 3 UHP is the Italian tire company’s latest entrant in the Ultra High Performance all-season tire category. Pirelli says the brand’s latest and greatest delivers ...

These include the P Zero E (which combines e-mobility and safety – demonstrated by the triple 'A' rating on the European tire label – as well as reduced environmental impact, thanks to the use of more ...

Anthony’s passion for cars grew out of a mixture of intrigue and boredom while surfing the web looking for his first car during class in high school. Hours searching through Craigslist and Facebook ...

Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tyre family that has been synonymous with performance and safety since 1985. The P Zero was the first to ...

February 28, 2007 Founded in 1872, Pirelli is known variously around the world for its Pirelli International Award (involving the communication of Science & Technology), its sponsorship of Italian ...

Pirelli uses the term "high value" to describe its tires, meaning the 151-year-old tire company isn't interested in making and selling cheap tires in volume for the average family vehicle. Its latest ...

While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly improving and iterating, Pirelli is now introducing a tire to market that ...

Ford is rolling out its new family of Mustangs, including the addition of the Dark Horse performance variant, with a big change when it came to tires. In the past, Ford performance vehicles used ...