Principal Financial Group may be retiring Eddie, the firm’s advertising mascot for the past 10 years, but the “every man” cartoon character should be able to enjoy his golden years thanks to the ...

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DES MOINES, Iowa--(BUSINESS WIRE)--The Principal Financial Group ® bids a fond farewell to the illustrated star of its decade-long marketing campaign. Eddie, the “every man” cartoon character at the ...

Financial planning around your own death isn't most people's idea of fun. A new illustrated humor book wants to help advisors change that for clients. Author Rich Lippman. Author and humorist Rich ...