Powered Sizing Technology Lucy and Yak reportedly partnered with True Fit to deploy AI-driven sizing across its US e-commerce ...

The Daily Mail reports that the British plus size retailer Simply Be has just opened their first brick-and-mortar store, and along with racks of full-figure-flattering clothes, they have "supersized ...

Athleticwear brand Beyond Yoga started by carrying leggings, tanks and other workout clothes in sizes XXS to XXL. Over time, the brand realised that some women were wary of how products in their size ...

Fall fashion is here, bestie… and you already know it’s the season of layers, statement jackets, and full-on drama. But let’s be real: none of that magic hits quite the same if the fit is off. That’s ...

At long last, it feels as if fashion has begun opening up to plus-size women. Last year, amazing new plus-specific brands like Premme and All67 launched alongside exciting additions from high-end ...

Universal Standard, pioneers in the plus-size women’s fashion space, recently launched its new, innovative shopping program, Universal Fit Liberty. UFL offers customers free clothing replacement if ...

Athleta announced today that the company will put all 5500 of their store associates through a mandatory inclusive sizing training. Employees will become bodySTRONG® certified after attending the ...

Trying to find plus-size jeans that fit and are actually stylish used to be (and still is) an Olympic sport-level activity for fat people who just want a good pair of denim. Online and in-store ...