MILL VALLEY, Calif. - Mollie Stone‘s Markets here, an upscale food retailer with eight locations in the San Francisco area, has chosen to implement the Revionics Price Optimization software service, ...

One of the most basic -- and at the same time most complex -- decisions a retailer needs to make is what price to charge for a product. Can technology make this process easier and more effective?

A year ago I rarely heard the term price optimization. Now on any given day my inbox has two or three e-mails announcing software with that capability. In addition, during the last year and a half the ...

A large retail chain had a problem. It sold three similar power drills: one for about $90, a purportedly better one at $120 and a top-tier one at $130. The higher the price, the more the store ...