Director of Scholarship at Change Management Unit at the Vice Chancellors' office; Professor and Head of Archie Mafeje Research Institute, University of South Africa Re-search is a dirty word.

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Have you ever marvelled at a beautifully-written piece of research and wondered why? Or, been required to conduct one and doubted how? Or, needed to provide feedback and pondered what? And yet, ...