According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...

Comparison shopping sites like PriceGrabber, Nextag, and search engines such as Google and Bing let users research, compare, and check product availability all in one place. These platforms are large ...

Amazon has an ever-growing deluge of data that it’s putting toward a trio of ad units and new consumer-facing projects. In addition to Sponsored Products, Product Ads and Sponsored Links, which ...

It looks like Amazon is following Google’s lead and is quietly testing product listing ads. While for years Google was the number-one online destination for shoppers searching for products across ...

The name Google picked for its first foray into online shopping spoke volumes about its intentions: Froogle. Users could look at a selection of items based on price or other factors. The search ...

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective ...

AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this ...

“Google PLAs are not simply a replacement for Google Product Search or just another comparison shopping opportunity,” said Michael Griffin, CTO and founder of Adlucent. “Successfully managing the paid ...

In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the ...

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of ...

SEMRush shared a screen shot of a Google Product Listing Ads unit that has with it an organic snippet listing right below it. It is unusual, might be a bug, might be some sort of Google user interface ...