Developing a product development strategy that works for your company is essential to success. Instead of reinventing the wheel, try these.

Learn how product differentiation boosts sales and brand loyalty by emphasizing unique qualities, giving businesses a strong competitive edge in today's market.

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Smart product strategies will deliver game-changing innovation and enriched customer experiences but businesses are uncertain how to respond to the disruption they may cause. That’s according to ...

A strategy is the approach you use to fulfill an objective. For example, if your communication objective is to increase awareness of your product among media by 20 percent, engaging in a press ...

Download Mike Dalton’s "Dealing with New Product Delays When Throwing Money at It Isn't the Answer," an in-depth report detailing 7 steps to uncover hidden innovation productivity in your organization ...

Companies with a product-led growth strategy start with self-serve customers, then scale to enterprise buyers. But you don't have to ignore the self-servers.

By Troels Oerting and Elena Kvochko Whether business owners already recognize it or not, trust has become one of the key parts of the product strategy and the product itself. For cloud, financial ...

Google’s product strategy: Make two of everything For Google, its entire product lineup is just a big series of A/B experiments.