The year 2023 was by no means an easy one for programmatic advertisers. “The programmatic ecosystem faced notable challenges, making it one of the slowest years on our records,” according to 2024 ...

In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Players on Xbox and PlayStation represent some of the most attentive audiences in the digital landscape. They spend long sessions deeply focused on gameplay, creating an environment that is ...

Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...

The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...