A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

This partnership reflects the shared ambition of Index Exchange and xpln.ai to promote a more transparent and high-performing ...

The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...

More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.

Through Top DSP Buying Platforms Including Basis and The Trade Desk NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more ...