To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to ...

Fundamental to the management of any successful program is an understanding of and agreement on program goals and objectives. A program is generally deemed successful if it meets predetermined ...

Today's aerospace and defense companies want to improve their program planning and execution so they can provide accurate and complete bids that enable them to reduce bid and proposal expenses and ...

Closed-loop execution-to-bid system continuously updates bid data based on past performance. Use historical, managed, controlled bid data to ensure accuracy and reduce bid and proposal expense. Create ...