The wedding industry and sustainability haven't always gone hand-in-hand, but one bridal brand is doing their bit to change that with a clever new concept that aims to give wedding dresses a second ...

The world’s largest bridal brand, Pronovias, is celebrating its 50th anniversary this year – and to mark the occasion, the Barcelona-based label has created a traveling retrospective of its designs.

“[Your wedding day is] beyond a size or a type of woman — it’s really just about her,” Graham told WWD about the collaboration. “That’s why I’m so excited there are now sizes from 0 to 34.” Graham ...

Ashley Graham may be mere days away from giving birth to her first child, but she has marriage on her mind. The pregnant model, 32, announced a partnership with bridal brand Pronovias on Tuesday, ...

New Pronovias Wedding Dresses: 5 Wedding Dresses With Jaw-Dropping Rear Views! Gorgeous wedding dresses brought to you by Justin Timberlake! (Okay, not really. He's just providing the soundtrack.) ...

Model Ashley Graham had a hard time saying yes to a dress when she married videographer Justin Ervin in 2010. (The two are expecting their first child, a boy, later this year.) “I had difficulty ...

Every April, just as peak wedding season gets underway, the mother of all bridal shows takes place in Barcelona. The showcase for the Spanish label Atelier Pronovias is the Victoria’s Secret Fashion ...

Sure, there were a few standard strapless A-line wedding dresses on the Pronovias runway ... But there were also a bunch of shapes, styles, and accents— feathers! —that felt totally fresh. Here are ...