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To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

After you mow over your facial hair with a bare blade or six, you need to calm things down. That’s where the best aftershaves comes in. Its job is to soothe skin, restore moisture, neutralize bacteria ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Even when it's done right, shaving can be ...

Aftershaves are designed to calm the skin following a shave — let’s face it, taking a sharp blade to the face can cause pesky cuts or even wounds — and work to prevent potential problems down the line ...

What does aftershave do, exactly? Originally created as an alcohol-based antiseptic for disinfecting the little nicks and cuts you can get from shaving, traditional aftershaves tend to be very drying, ...

For a pretty big portion of its 70-year history, the Italian shaving brand Proraso has been getting requests from barbers to make hair care and styling products — requests that it consistently and ...