To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

A quality razor is important, but a hydrating shaving cream kicks your self care routine into high gear. Plus, it creates a thin barrier between the razor and your skin for a smoother glide and less ...

THERE'S A saying that I just made up: “Your shave is only as good as the cream you use.” It might not be age-old, but in my experience, it’s true. Shaving is not something that many of us particularly ...

If you choose to shave, ingrown hairs are common but can be prevented — or at least you can reduce the frequency of them showing up on your skin — by investing in a high-quality razor, practicing good ...

For a pretty big portion of its 70-year history, the Italian shaving brand Proraso has been getting requests from barbers to make hair care and styling products — requests that it consistently and ...