To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

After you mow over your facial hair with a bare blade or six, you need to calm things down. That’s where the best aftershaves comes in. Its job is to soothe skin, restore moisture, neutralize bacteria ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Even when it's done right, shaving can be ...