Potty training is a challenging time that Kimberly Clark wanted to make easier. Mass Hispanic came up with the El Baile de Pull-Ups Quebradita Potty Dance, a fun way for both moms and toddlers to ...

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pull-Ups on Monday (Dec. 16) announced a campaign that ...

Leave it to the folks at Walt Disney to figure out how to transform a potty break into a commercial break. When parents and kids sit down at the company’s new “Disney Junior Dance Party on Tour,” ...

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...