I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany ...

Push notifications are a powerful tool for user retention, says Anna Efimova (sales director, Notix), with benefits such as easy implementation, targeted audience, and revenue generation through ads.

Tim Pemberton is the Media Operations Director at Yodel Mobile, a strategically-led full service agency that offers strategy, development and delivery for organizations looking to incorporate mobile ...

The marketing fraternity is having a chat about push notifications these days. Marketers are concerned that the number of push notifications going out from their end, is hampering user experience.

Matrix Push C2 abuses browser notifications for fileless, cross-platform phishing, while Velociraptor misuse rises after a ...