Push notifications are a powerful tool for user retention, says Anna Efimova (sales director, Notix), with benefits such as easy implementation, targeted audience, and revenue generation through ads.

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany ...

The marketing fraternity is having a chat about push notifications these days. Marketers are concerned that the number of push notifications going out from their end, is hampering user experience.

Push notifications are the alerts that apps send to your phone or computer even when the apps aren't open. Often appearing at the top or side of your screen, nearly every popular app uses push ...

Despite licensing the proprietary ActiveSync Exchange Server protocol from Microsoft for use with the iPhone, Apple is building its own Push Notification Server for messaging services in both the ...