QR codes, originally developed as two-dimensional matrix barcodes for rapid data acquisition, have undergone significant transformation and expansion in application. Their evolution from simple ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...