QVC is doubling down on its tried and true audience — women 50 and older. Under a new agenda called “The Age of Possibility,” QVC has formed a collective of 50 celebrities, activists, entrepreneurs ...

“As consumers continue to view television programming in new and diverse ways, we are excited to leverage the video and commerce capabilities of Apple's tvOS to help our customers further engage with ...

QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. The home shopping stalwart steered is introducing ...

The shopping entertainment destination introduces its first-ever Quintessential 50 (Q50) comprised of 50 authentic and inspiring female celebrities, activists, business leaders and lifestyle experts ...

QVC has given a second season order to its late-night talk series “Busy This Week” as the home shopping giant expands its content mix to reach new viewers via its QVC+ and HSN+ streaming platforms.