NEW YORK — When Team USA walks with the world’s athletes at the Paris Olympics’opening ceremony, they’ll be doing so in snappy tailored navy blazers from Ralph Lauren — and blue jeans. Just regular, ...

Ralph Lauren’s brand appeal was built on selling dreams of escape and transformation to a baby boomer demographic that was rapidly becoming richer and looking for new ways to spend the cash it was ...

Ralph Lauren, which unveiled Tuesday its ninth turn creating Olympic parade looks for the Americans, is billing the pairing as “unexpected” yet classic. David Lauren, the company's chief branding and ...

NEW YORK (AP) — When Team USA walks with the world’s athletes at the Paris Olympics’ opening ceremony, they’ll be doing so in snappy tailored navy blazers from Ralph Lauren — and blue jeans. Just ...

David Lauren, the company's chief branding and innovation officer and its founder's son, was unbothered by the casualness of blue denim. “We work very closely with Team USA to make the athletes feel ...