It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

CrossFit has announced a deal with Nobull that sees the sportswear brand become title sponsor of the CrossFit Games and official supplier of CrossFit apparel. Nobull is a Boston-based brand founded by ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Reebok is taking an extra 60% off CrossFit for its ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter. CrossFit came under ...

Reebok has led the charge of brands and athletes cutting ties with fitness firm CrossFit, after founder and CEO Greg Glassman controversially tweeted “It’s Floyd-19” in response to a tweet about ...