It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

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Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Reebok is taking an extra 60% off CrossFit for its ...

Sportswear giant Reebok has ended its partnership with CrossFit apparel after its CEO Greg Glassman tweeted “It’s Floyd-19” Saturday in response to a tweet decrying racial inequality in America.

Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ ...

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While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Forbes contributors publish independent expert analyses and insights. I cover the economics of the sports industry. This article is more than 10 years old. Normally, if on a sunny summer Saturday I ...