It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

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New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Reebok is taking an extra 60% off CrossFit for its ...

While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

Forbes contributors publish independent expert analyses and insights. I cover the economics of the sports industry. This article is more than 10 years old. Normally, if on a sunny summer Saturday I ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

The varied nature of CrossFit makes it challenging to design a shoe that works for any workout. CrossFit shoes must be stable for weightlifting, flexible enough for plyometric workouts, cushioned ...

CrossFit has announced a deal with Nobull that sees the sportswear brand become title sponsor of the CrossFit Games and official supplier of CrossFit apparel. Nobull is a Boston-based brand founded by ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Reebok has led the charge of brands and athletes cutting ties with fitness firm CrossFit, after founder and CEO Greg Glassman controversially tweeted “It’s Floyd-19” in response to a tweet about ...