Beautiful curly locks were every '80s girl’s dream hair look. Just like the revival of every other retro trend, the perm is finally back but with a modern twist, and boy, are we glad! It’s time to ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Is this the year we get a perm? The ‘curly shag’ has been on the up-and-up of late, repeatedly featuring as a front runner when it comes to 2021 hair trends. And it doesn’t look like the cool girl cut ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The grass is always greener on the other side. This proverb is cent percent true in the case of hair. We always adore the hair of other people and get bored with our natural mane very easily. These ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Before you can understand how a wavy perm is different from a regular perm, you gotta know how perms ...

Never one to miss out on a dodgy hair trend, Girls Aloud star Sarah Harding appears to have been bitten by the Ashes to Ashes bug as she stepped out in London on the weekend with a curly blonde hairdo ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...