Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Success breeds many things, even if it’s not exactly the best of things. For example, when a video game, a TV show, or even a big-screen movie has massive success in their field, the first thing that ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...