Learn the ultimate Robux spending guide—discover what to buy in Roblox and how to spend Robux smart from beginner to advanced ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

The platform utilizes a virtual currency called Robux, which users spend on in-game items, avatar customization, and access to premium experiences. Developers can earn Robux through in-game purchases ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...