Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Walmart Land will feature a variety of immersive ...

Today, Walmart announced that gamers can now buy real-world products right within Roblox. The feature is part of the Walmart Discovered experience on Roblox, which gamifies a visit to the big box ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.