It's always news when Rolex drops an update for one of the iconic models in its lineup, and this year is no different. A huge update to a model on the higher end, the Rolex Cosmograph Daytona, had ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...

An ultra-rare Rolex Cosmograph Daytona JPS reference 6264 in 18k gold achieved more than $1.5 million in a single-lot online sale held by Sotheby’s in London. The 1969 “John Player Special,” named ...

An unwavering presence in endurance racing since the 1960s, Rolex has kept time on moments that have come to define the sport ...

The Swiss luxury watchmaker added subtle tweaks on existing models like the Cosmograph Daytona, which celebrates its 60th anniversary, and the decadent GMT Master-II in 18-karat gold The all-new 1908 ...

Rolex produces around 1 million watches a year, not 20,000 to 40,000. What do UFC fighter Conor McGregor, musician John Mayer, tennis legend Roger Federer, rapper Drake, actor Jonah Hill and ...

The winner drivers of the Rolex 24 At Daytona earn one of company's luxury timepieces. Rolex’s involvement in the race prompts drivers across the globe to come back to the Rolex 24 year after year, in ...

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Newman's own 'Paul Newman' Daytona—a gift from his wife, actress Joanne Woodward—has long been considered the Holy Grail among watch collectors. "Many people are saying this is the greatest watch on ...