In the 1960s, the race was on to produce the first commercial quartz wristwatch. Rolex had decided there was strength in numbers and joined the “Beta 21” consortium, a group of Swiss watch companies ...

If Rolex is the ultimate symbol of prestige within watchmaking, quartz models exist at the opposite end of the spectrum. At least, that’s a perception common among many lay consumers and sophisticated ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page The distinction ...

The Oyster Perpetual Day-Date holds a hallowed place in Rolex’s history. Sober and elegant, it has achieved mythical status and is considered the most esteemed model in the Oyster collection with its ...