Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers.

Analytics software provider SAS Institute Inc. today is amping up development features in its Viya artificial intelligence and analytics platform and previewing some of the work it is doing with ...

Analytics company SAS has introduced a free browser extension that converts graphs and charts into sound, allowing users to create digital maps that can be explored using non-visual methods. Using the ...