One of France’s most recognised cycling brands is splitting. Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group ...

Time pedals will return to the men’s WorldTour peloton in 2023 after the French brand, owned by SRAM since 2021, signed a sponsorship deal with Trek-Segafredo. Riders across both the men’s and women’s ...

SRAM has acquired the entire range of road and mountain pedals, cleats and all related patents of TIME Sport from the Rossignol Group. The companies completed the transaction on 18th February. “TIME ...

Time Pedals has announced a new multiyear agreement to be the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks ...

Riding a fixie is fun, but sometimes you want to switch from fixed-gear to freewheel so you can lay back and take it easy. For example, instead of windmilling your pedals desperately fast on a ...

The ATAC name is widely recognized in cycling, and I have spent countless hours on the platform. From mountain to gravel, cyclocross, and even fixed-gear, TIME pedals have won the hearts of many ...