One of France’s most recognised cycling brands is splitting. Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group ...

Much as we figured would happen, SRAM has taken some of the features introduced on its range-topping... Red features trickle down to Force and Rival, new BB30 options Much as we figured would happen, ...

We would like to outline for you our replacement plan. The logistics of execution are being hammered out but are not complete. Our first priority is safety our second priority is to get you back out ...

Further, we are asking our Bike Brand customers, OE factories, Distributors and Dealers to cease all sales and shipments of SRAM RED 22 and S-700 Hydraulic Road Brakes. A total of approximately 19,000 ...

Sram has debuted a new 1x road groupset at its headquarters in California, which is set to land in stocks as soon as this summer. The new single ring system is an extension of two of its earlier ...