Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint, ...

A strategic sales and marketing plan outlines specific customer markets a business will target with a sales and marketing campaign.It also delineates tactics the business will use to reach target ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

What a business does should always be directed at furthering its success. Each one of a company's short-term goals should contribute to its overarching long-term goal. To this end, companies that seek ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Opinions expressed by Entrepreneur contributors are their own. Starting a business or launching a new product is both exciting and daunting, and many entrepreneurs feel a lack of clarity as to how to ...

More than a decade ago I was in a leadership workshop with about a dozen deans and a few department chairs when one of them raised the subject of strategic planning. Fairly new to administration at ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...

If a single insight could sum up the case for strategic planning in higher education, it would be the Stoic philosopher Seneca’s observation that, if you don’t know which port you’re sailing to, “no ...