I found this example of gamification gone wild lurking in the dark corners of our spam filter. Razor blade company Schick is running a promo called Play it Smooth in collaboration with the video game ...

PROTECTION YOU CAN FEEL – Schick Hydro razor blade refills are designed with comfort coating for an easy glide and close shave, with Skin Guards on every blade that protect against irritation. MAXIMUM ...

The Edgewell Personal Care Schick corporate offices on Leighton Road in Milford. MILFORD – The parent company of razor manufacturer ...

BOSTON -- The battle of the blades is becoming even more cut throat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year a bid to slice ...

With sales growth harder to come by, Edgewell Personal Care Co., the owner of Schick razors, is cutting costs by using less plastic in some razor blade handles. It’s part of a larger effort by the ...

Schick's cutting-edge technology for razors is anything but, its rival Gillette claims in a patent infringement lawsuit. In the federal lawsuit filed Monday in U.S. District Court in Connecticut, ...

American personal care brand Schick has unveiled a cheeky campaign to promote its new bamboo razor, featuring 2 Broke Girls star Beth Behrs. The spot jeers at condescending environmentalism while ...

(Reuters) - Procter & Gamble Co's Gillette unit on Monday sued the maker of Schick razors for the second time in 13 months, seeking to stop its sale of razor blade cartridges designed to fit ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...

Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...

Schick has just announced that it will unveil a new razor blade next month. The company is calling it the "Quattro"; it's the first razor to have four blades. The company promises the blade will ...