Out of all the Web design fads to emerge since the glossy days of Web 2.0, scrolling websites have become a surprisingly powerful and useful trend. Of course, I’m not talking about any website with a ...

Don't tell me the parallax scrolling websites trend has come and gone. Who doesn't still feel at least a tiny bit of delight when they scroll down a site and see that smooth movement of the background ...

The days of “above the fold” are over. Long scrolling, single-page sites, and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend or coincidence. Web design in ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

Website designs for businesses and other organizations often incorporate well-defined branding and marketing elements. If your website has a Web page you'd like to have centered, you can do it ...