In the years just before he starred as John McClane in the first “Die Hard” film, Bruce Willis had already locked down one of the decade’s most memorable roles: the spokesperson for Seagram’s Golden ...

For drinkers of a certain age, Bruce Willis is synonymous with wine coolers. Back in the mid- to late ’80s, the actor was best known as the spokesman for Seagram’s Golden Wine Cooler. In splashy prime ...

Remember wine coolers? Bartles & Jaymes, those two old guys, one in suspenders, sitting on a front porch or flying a biplane while thanking us for our support? Bruce Willis strutting through a bar ...

When Bruce Willis hosted Saturday Night Live for his first time on September 30, 1989, he'd officially become the A-list celebrity we know him as today. It was a year after the Moonlighting TV ...

Believe it or not, before they were the punchline in a joke about underage drinking, wine coolers were all the rage. Though wine-based cocktails like sangria have been around for centuries, the first ...

If you lived through the 1980s, you probably remember wine coolers, cheap wine mixed with soda and fruit flavors. While they were made at home before this, they became a commercial success in the '80s ...