The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

This story was produced by Rob McManus and distributed by Next Net. Exploding Topics says Google gets about 16.4 billion searches every day. That tells us there are so many chances for brands to get ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy first. As Erik Huberman, I see a clear shift: if you want to win attention, ...

AI answer engines aren’t just changing how people search, they’re fundamentally redefining what business visibility means in the digital age. From simple keywords and short phrases such as “brake ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...