The Drum speaks to digital practitioners about the use of virtual worlds such as Second Life in marketing and whether they are still relevant. With Avatar becoming the most commercially successful ...

Linden Lab has been around forever, and Ebbe Altberg, the new chief executive of the publisher of the Second Life virtual world, has a tough task ahead of him. The company is in the middle of pivoting ...

is playing on the large-screen television, and boxes of video games that link to Circuit City's main Web site are neatly stacked on shelves, but no one is around to watch or buy. "What the useful ...

Sun isn’t shy about taking advantage of new Internet technologies – it was one of the first firms to launch employee blogs – so it wasn’t too surprising to see the server maker become the first ...

Philip Rosedale is a digital pioneer andfounder of Second Life—one of the first virtual worlds and still a leading social platform for adults. Linden Lab, Second Life’s parent company, now has two ...

Second Life is going corporate. The virtual world already has more than 1,400 companies staging meetings and conferences inside its virtual landscapes. But Linden Lab is now taking Second Life into ...

While the public version of the Second Life virtual world remains primarily a playground for self expression and social networking, military and government agencies are taking a more serious look at ...

IBM and Linden Labs, the operator of the Second Life virtual world, said on Tuesday they will work on ways to eventually let people use the a single online persona in different online services.