The Seiko 5 Automatic Textured Dial Watch is on sale for only $148 right now. That's 10% off the regular price of $165.

From the smash-hit "Snowflake" to understated GMTs and more, the Japanese watchmaker makes timepieces that punch far above their reasonable price point.

The Seiko Gold Tone Chronograph is on sale at Walmart for 44% off, and it's the gold standard of affordable luxury.

Seiko supports an Australian sea turtle rehabilitation program with a revamped Prosepx "Turtle" inspired by an island along ...

Baltic’s another affordable microbrand. Where Brew looks to the world of coffee, Baltic looks to the past. In fact, founder ...

The Japan-exclusive SBSA317, a collaboration between Seiko and preppy stalwart J. Press, sees the entry-level watch undergo a ...

Seiko has once again partnered with American heritage brand J. Press for a new collaborative timepiece. The partnership continued with the new SBSA317, a limited-edition model within the Seiko 5 ...

BLUE DIAL: this handsome men’s watch features a striking deep blue dial with luminous dial indicator hands and markers and date calendar to keep you organized BLUE & BLACK BEZEL: with a 24-hour bezel ...

In 1969, Seiko released the world’s first automatic chronograph, known as the Seiko Speedtimer. It’s an iconic timepiece that rose to stardom as the first automatic chronograph to travel into space – ...

Seiko has dropped an automatic version of its historic Speedtimer model to celebrate its involvement in its 17th consecutive World Athletics Championship. The original Seiko Speedtimer was introduced ...