New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of management for cross-screen campaigns. NEW YORK--(BUSINESS WIRE)-- FreeWheel ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s ...

Comcast’s FreeWheel has added self-service capabilities for political advertisers planning unified, audience-based connected TV (CTV) and linear TV buys on its platform. FreeWheel says it plans to ...

A+E Networks, which owns such properties as the A+E, History, and Lifetime cable channels, has inked an agreement with video advertising software management company FreeWheel. Based in Silicon Valley, ...

Fox Corporation is moving to offer the advertising of the future. The company said it struck a partnership with FreeWheel, a Comcast unit that specializes in digital advertising placement and ...