Not too long ago, I was asked to present a tool to some of my clients. It was a simple prototype, where a person would type in a few things (i.e., advertising channel, product and occasion), and in ...

We’ve all heard it before: Data is the new oil. But oil wells eventually run dry; similarly, data reservoirs aren’t immune to depletion. Amid tightening privacy laws, rising acquisition costs and ...

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

The landscape of human creativity is undergoing a metamorphosis of unprecedented scale and complexity. Like a tsunami of innovation crashing against the shore, the emergence of Large Language Models ...