Kim Kardashian did not expect to turn as many heads as she did after her shapewear brand Skims unveiled its new faux hair micro string thongs.

The apparel giant is now valued at $5 billion after a new fund-raising round, as it continues to grow its business.

Skims, founded by reality TV star and entrepreneur Kim Kardashian along with Jens Grede, said on Wednesday it had raised $225 million in new capital, valuing the apparel company at $5 billion.