What have these three scenarios got in common? The tin of baked beans that urges you to buy it as you pass along the supermarket aisles (assuming you still shop for goods and they are not all ...

Smarter boxes and a data-driven approach to product delivery create new opportunities for improving both products and customer engagement. Here’s how to seize them. Data is the heartbeat of every ...

Printed Electronics is key in enabling smart packaging innovations, a fast growing market for industry, researchers say. The smart packaging market is expected to grow to more than US$ 1.45 billion in ...

QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be? It took a global pandemic for QR codes ...