While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership ...

National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

This company is known for their incredible primers, and now they're adding one more to the family. Surprising their fans for the new year, Smashbox Cosmetics launched their Radiance Primer Cream. It's ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

If you love highlighters as much as we do and have a collection to rival Sephora, you might feel like you've seen every formula, shade and texture imaginable. But every now and then we get a glimpse ...

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the ...

Makeup Bag Need an Update? You Could Win $500 in Smashbox Cosmetics! We're basically giving away the beauty lottery: $500 worth of products from editor-favorite brand Smashbox? Could it be? For you ...