All bras — wireless, v-neck, bralettes, lacy — are $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, it's the time ...

Get ready to refresh your lingerie drawer with the return of Soma's highly anticipated $29 bra sale, running now through Monday, May 19! This limited-time event only happens a few times a year and it ...

When four PureWow editors reviewed Soma’s Vanishing Unlined Perfect Coverage bra and swore it was the comfiest (and smoothest) they’ve ever worn, I was immediately intrigued.

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

Read the original article on Purewow. Yep, you read that right—this supportive plunge bra with a pretty lace trim is marked down to just *$15* right now. And after you hear what reviewers have to say, ...

I don’t know when it was decided that the most comfortable bras for big busts also had to be the least supportive, but I’m here to say that BS ends today. Why? Because the brand responsible for bras ...