They're soft, squishy and have sold in their millions around the world - we're talking about Squishmallows! The cuddly plushies have quickly become one of the most popular toys on the market, and even ...

Unless you’ve been hiding under a rock for the past decade, chances are you’re already familiar with Squishmallows. These super soft toys are brilliant bedtime buddies and travel cushions, and feel ...

Fur may be about to fly as two hugely popular plush toy makers square up for a fight over a copyright issue. Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to ...

Sweet Dreams Just Got Softer as Jazwares Debuts Its Ultra-Soft Pillows Launching In-Store June 22 Exclusively at Target Launched in 2017, Squishmallows has grown into a global plush sensation and is ...

After taking over TikTok, Squishmallows have conquered a new horizon: VidCon. The Kellytoy brand, which has formed one of the largest fandoms on the social-media platform, offers a wide range of ...

The Squishmallow Pikachu and Gengar plush toys sold out immediately when they were released in November, and The Pokémon Company and Squishmallow maker Jazwares promised that more would be coming in ...

These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty. By Taylor Lorenz Over the last few months, bulbous and brightly colored plush toys have ...

Baby Yoda, already a hit with audiences, is now becoming iconic to toy lovers as well. Squishmallows, which have become popular in the aisles of big retail chains like Walgreens (WBA), Target (TGT) ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Whether you’re a huge fan of classic Disney characters like ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, while we have a deep love and appreciation for ...