The super-soft plush toys are sure to be one of the hottest gifts of the holiday season (over 100 million have been sold ...

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical theater enthusiasts. And each character has Squishmallows’ signature marshmallow-soft texture ...

"Wicked," "Superman," "Hello Kitty," "Stranger Things" and other pop-culture-inspired squishmallows are dominating this year's holiday lineup of the cuddly and squishy toys. Jazwares, the company ...

They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows universe has expanded into scent with cute-as-a-button bottles, available exclusively at Ulta. Though each scent is ...

Squishmallows is appealing to tween shoppers with a new fragrance line. (Squishmallows Fragrances) Last week I walked into a tween dreamland. Pink everywhere. The smell of something sweet. A ...

The popular plush brand Squishmallows is officially moving into the beauty aisle. According to WWD, Squishmallows Fragrances will officially debut at Ulta Beauty locations across the country next ...